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Patrick W. Jordan : ウィキペディア英語版 | Patrick W. Jordan
Patrick W. Jordan (born November 23, 1967) is a British/American writer and consultant. He advises on design, marketing and brand strategy and has also worked on policy and strategy projects for the UK Government. He is the author of the book ''Designing Pleasurable Products'' (ISBN 978-0415298872), on the area of emotional design. ==Early life==
Jordan was born in London, England to an American father and British mother. He grew up in Somerset in the South West of England. After leaving school Jordan trained as an apprentice with Rolls-Royce Plc. He has also worked as an adventure sports instructor, a motorcycling instructor and served briefly in both the British Army and Royal Navy. He gained a Bachelor’s degree in Mechanical Engineering from the University of Bristol in 1989, a Master’s in Design and Ergonomics from the University of Birmingham in 1990 and a PhD in Psychology from the University of Glasgow in 1993.
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